Throughout the pandemic, the variety of retail shops and eating places promoting Folklore‘s signature beer has elevated, in keeping with advertising and marketing supervisor Casey Willemon, as take-home beer gross sales have skyrocketed throughout the nation. nationwide.

Restricted batches of latest flavors of craft beers have been created and distributed to native bars and eating places in order that their patrons have one thing new to strive when the eating rooms reopen.

“It has given them one thing distinctive to supply their clients and we predict it’s helpful for eating places as effectively,” stated Willemon.

Presently, Folklore is engaged on increasing its model by creating new merchandise, such because the quickly obtainable honey and apple flavored cyser, and increasing the boundaries of its distribution space. Pate stated he hopes to see his craft beer distributed in southwest Georgia and Florida and finally turn into a three-state regional manufacturing facility.

A comparatively new downtown restaurant discovered its personal method in the course of the pandemic by offering boxed lunches and family-style meals via curbside pickup and restricted supply and permitting individuals to order on-line.

Even with the resumption of catering providers, Stix & Cones proprietor Brett Smith stated the breakfasts had turn into “highly regarded,” particularly his rooster salad produced from scratch.

To extend his enterprise, Smith additionally parked Dothan Ice Cream Firm’s cell cart on the town to promote his selfmade popsicles to individuals strolling on a scorching summer time day and arranged a sidewalk stroll in June to convey extra enterprise in individual at Stix & Cones and equally affected retailers.